Betting Offers - Best Free Bets & Sign Up Offers - December 2021

Looking to sign up with a new bookie? Want to compare all the latest free bets and sign up offers? You’ve come to the right place.

We list, rate and review all of the new customer betting offers today, as well as the existing customer betting promotions, from the UK's leading betting sites. Many of these free bet offers are exclusive to, so follow the links from this page to qualify.

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Use code 10FREE - Min stake £10 - First bet min odds 1/2 (1.5) - Free bets credited upon qualifying bet settlement - Free bet stakes not inc in returns - New Customers only deposit method and withdrawal restrictions apply & Full T&C’s apply

Open a new account and place a £10 fixed odds sports bet at 1.5 min odds or greater, and get 2 x £10 free fixed odds bets + 2 x £5 free Total Goals Spread Bets. 18+. Full promotions terms apply.

Code "SPORTS60". Deposit & place a £10+ sports bet at evens (2.0) or above. £30 paid in free bets within 48 hours of bet settlement along with 30 Free Spins on Blue Wizard. Full T&Cs apply.

New customers. Min £5 bet within 14 days of account reg at 1.5 min odds = 4 x £5 free bets. Valid for 7 days. T&Cs apply

18+ New UK+IRE Customers only. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4 x 5 free bets. Free bets valid for 7 days, stake not returned. T&Cs apply.

Use Code H30. Qualifying bet Min £10 stake, min odds 1/2, free bets credited as 2 x £15 (30 day expiry). T&Cs apply.

New customers only. Min wagering on sport £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Click to see full T&Cs

Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly. 18+ begambleaware.

Opt-In, bet £5 (odds 2.00+) get 2 x £10 Free Bets for set events (odds 2.00+) +10 Slots bonus for selected games . New customers only. Additional terms for existing BetVictor customers apply, T&Cs Apply. 18+

New UK players only. Make an initial bet of £10 (min odds 1.5), if your bet loses a £10 free bet will be added to your account. Available for 7 days. Full Terms Apply. 18+

New Customers opt in and bet £5 at odds 2.00+ within 7 days of reg. Get 2x £10 Free Bets plus a £10 Casino Bonus.T&Cs Apply. Please gamble responsibly.

Deposit and place a £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you £15 in free bets plus an extra £5 Free Bet the following dayl. 7-day free bet expiry. Available once per customer. Full T&Cs apply.

£10 min deposit. First bet mins odds 1.5 placed within 14 days of sign-up. 2 x £10 Free Bet Tokens: valid for 7 days, stakes not returned. Bet Responsibly.

New customers only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Min deposit £15, Bonus amount is 50% of deposit up to £50; Deposit and bonus must be wagered 8 times before bonus can be released. Full T&Cs apply.

18+ New Players only, Min 1st Deposit £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

New customers. 2x £10 free bets. valid for 7 days. £10 min deposit. Min odds 1/2 first bet. Keep it Fun – set your deposit limit.

£10 Min deposit and bet from UK card. Min odds evens. £10 free bet valid for 7 days, stake not returned, no cashout. T&Cs apply. New customers.

18+. New UK customers only. Min bet £10 to receive £20 Free Bet (placed and settled 35 days from registration). Min odds of 3/5.T&C's apply. Please gamble responsibly,

Use code NBO during sign up. New customers only. Up to your first £20 of losses will be refunded as CASH within 24 hours of your qualifying bet having been settled. T&Cs apply.

Complete the welcome challenges and receive the bonuses. Min odds 1.50. FreeBets valid for 3 days on any sport. All rewards 3 days / 72 hours to claim. Casino bonus is 3 days to claim, 7 days to meet wagering requirements; Standard wagering table. Full T&Cs apply.

Deposit and bet on any Sports Markets of your choice at odds of Evens (2.00) or greater. Get 50% Back of your first days losses as a Free Bet up to £25 + a Guaranteed £5 Free Bet. New customers 18+

New customers only. Strictly 18+ Minimum deposit £20. Place any sportsbook bet at minimum odds of 2.0 (1/1) to receive your free £20 welcome bonus.

New players only. Opt-in required. Min £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £30, min odds of 1.5, stake is not returned, max Conversion £ 20, 10X wagering the winnings. Full Terms Apply.

Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - See full terms #AD

New players only, 1st deposit min £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement.

Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. New customers only. T&Cs apply.

Code SBK50. First deposit min £20. Wager min. £100 on any sports markets, single or accumulator bets, pre-match or in-play, min. odds 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Full T&Cs apply.

Min Deposit £10, max £20 Free Bet, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. New customers only. System bets not eligible.

New Customers Only. Min Deposit £20. Max FreeBet Amount £10. Odds Over 2.0. Expiry Date 14 Days. Sports Betting Bonus Only | 18+ | T&Cs Apply

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD

Free Bets: place qual bets of £10-50 (min odds 0.5/1, 2+ legs) in 1st 7 days to unlock. Awarded as 4 equal free bets that total 1st deposit amount. Odds boosts: Credited on each of 1st 5 days following deposit. Winnings credited in cash. T&Cs Apply.

18+, New customers only, Min Deposit £10 , max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater. Full Terms Apply

Register and place a bet sports bet (min 3 selections), up to £20, at min odds 1/2 (1.5). If it’s not a winner, you’ll get up to £20 back as a FreeBet. Promotions full terms apply.

Min dep £10. Min £10 wag. Odds of 3/4. Bonus Wag req1x on min. 2-fold Acca bets (min 1/4 odds each selection) with min. final odds of 4/5. valid for 7 days. New customers. T&Cs apply

Min £10 deposit required. Min total odds of 3/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. valid for 7 days. Cashed out bets do not qualify. Other T&Cs apply. Be gamble aware.

Place 2 x £10 bets and get 2 x £5 Free bets. Qualifying bets min odds 1.8 (4/5). Free bets credited once qualifying bets are settled. T&Cs apply

Place first bet (£15 min stake; 3+ selections; min odds 1.5 per selection). Get a £5 free in-play sports bet, 15 free spins, £5 in bonus money (2x£5) on BetConstruct Blackjack and Keno and a £5 free bet at BetConstruct Virtual Sports. Full T&Cs apply.

*Sort the table by clicking the arrows in each column. T&Cs apply to all new customer offers in the table above. Click "Claim Offer" for more details.

Who are the "New Betting Offers" team?

We are a team of betting enthusiasts and industry insiders, on a mission to bring you the best betting offers available from UK betting sites today. Any offer we feature must meet our two main criteria: to be from a reputable and trusted UK bookmaker and to add genuine value to punters. We update our content daily and many of our free bets are exclusives that you wouldn't find if you were to go directly to the bookie themselves. We hope you enjoy the site and find the betting offer that is right for you.


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What to bet on in December 2021

So, you’ve claimed your free bets and now you’re looking for something to use them on. Luckily, we are spoilt for choice when it comes to top sporting events at this time of the year. Here’s some of the highlights this month.

December Sporting Calendar:

1 Premier League
2 Premier League (inc Man Utd v Arsenal)
4 Betfair Tingle Creek Chase (Racing)
4 Lyndon Arthur v Anthony Yarde (boxing)
4-6 Premier League
5 Saudi Arabian Grand Prix (F1)
7-8 UEFA Champions League Group Stage Matchday 6
8-12 Australia v England, The Ashes, 1st Test (Cricket)
9 UEFA Europa League Group Stage Matchday 6
10-11 International Meeting, Cheltenham (Racing)
11 Chris Eubank Jnr v Liam Williams (Boxing)
10-12 Premier League
12 Vasyl Lomachenko v Richard Commey (Boxing)
12 Abu Dhabi Grand Prix (F1)
14-16 Premier League
15 PDC World Darts Championship begins
16-20 Australia v England, The Ashes, 2nd Test (Cricket)
18 Joseph Parker v Dereck Chisora
18-19 Premier League
19 Jake Paul v Tommy Fury
21-22 League Cup Quarter Finals
25 Christmas Day NFL, Packers @ Browns
25 Christmas Day NBA
25-30 Australia v England, The Ashes, 3rd Test (Cricket)
26 Kempton King George VI Chase (Racing)
26-27 Premier League
27 Chepstow The Coral Welsh Grand National
28-30 Premier League

Fancy having a bet on a new sport but unsure of the best strategy? Check out our Betting Guides section where our experts share their insights.

Free Bets Explained

Free bets are exactly what they say on the tin, free bets with your bookmaker. You may think this is a little too good to be true but that is not the case. The fact is that the betting industry is one of the most competitive out there, and to attract new players and stand out from the crowd, bookmakers have to try and offer the best free bets and betting offers.

When you sign up with online betting sites, make sure you take advantage of sign up offers (or welcome offers) which include some form of free bets for you to spend. This could be a fixed free bet, bonus funds that you can spend across multiple bets or money back betting offers.

Whatever you choose, all free bet offers have one thing in common, they give you a free chance to win money and get off to the best possible start with your new bookmaker!

The Difference Between Sign Up Bonuses and Free Bet Offers

There are two general offers you will mainly see with the bookmakers. The first is a sign up bonus, which is usually in the form of a matched deposit bonus depending on what you put into the account. The second is a fixed free bet, for example, a £20 free bet, which you will trigger when you deposit over a certain amount, regardless of how much more you deposit it will stay at £20.

Fixed free bets are the simplest to understand, and usually require a smaller deposit to trigger them. Deposit bonuses are based on your own first deposit, so could go higher but you would need to deposit a larger amount to get this, so these betting offers are best for bigger staking punters.

The Best Free Bet Offers

Here is a look at some of the best free bet offers and sign up offers available right now on the market.

888Sport – Bet £10 Get £30

Place one £10 bet and get £30 in free bets to spend, effectively this betting offer is "bet one and get three free", a perfect start to life with a new bookmaker in 888Sport!

Ladbrokes – Bet £5 Get £20

One of the more simple betting offers that gives you four times your original stake back as free bets. With just a £5 spend needed, this is perfect for small staking customers!

TonyBet – 100% Matched Deposit up to £200

One for the bigger players out there, if you want to deposit a larger amount, then this offer of up to £200 as a matched deposit is huge and gives you a lot of bonus funds to use as free bets! One of the biggest sign up offers aound and exclusive to customers of!

Betfred – Bet £10 Get £30 Plus 60 Casino Spins

Some online betting sites like to run betting offers that combine their sports betting and casino games, and betfred's sign up offers are a good example of this. Spend just £10 to get £30 in free bets, so buy one get three free, alongside 60 casino spins to try your luck on the Betfred gaming site!

Bet365 – Up to £100 in Bet Credits

New customers at bet365 can get one of the biggest betting offers available, with up to £100 in bet credits based on their first account deposit. If you deposit the full amount then you will have a total of £200 in cash and bonus credits to use as a new player!

The best free bets are not always the biggest, this is all about getting value. For example, above the 888Sport offer of bet £10 get £40 means you are getting a bonus of 4x your original stake, a great deal when compared to some other betting offers.

Bigger staking players can get more from deposit bonuses, so look out for those if you want to deposit more.

Look out for any stipulations attached to the free bets too, these could include minimum odds, limits to the bet type and time limits. The best free bets like those above do not have these or have low thresholds for them.

Newest Free Bet Offers

Here is a look at some of the best free bet offers and sign up offers from the newest betting sites to hit the UK market.

Spreadex – Bet £10 Get £20 in Free Bets

Bet £10 and get 2 x £10 free bets with this new offer from Spreadex, pay for one bet and get three chances to win as a new player!

LVBet – Bet £10 Get £10

As sign up offers go, this one from LVBet is simple and effective, bet £10 at odds of 3/4 or greater with LVBet to receive a £10 free bet, giving you two chances to win for the price of one!

Mr Play – Bet £10 Get £15

Deposit and bet £10 with Mr Play at odds of 1/1 or bigger to receive a £15 free bet from them to be used within 14 days of receipt. This is one of our exclusive betting offers that you will not find elsewhere!

BetRegal – Bet £20 Get £10

Another of the simpler sign up offers, bet £20 with BetRegal to get a £10 free bet. Giving you an additional chance to win on their site.

STS Bet - £40 Welcome Bonus

Place an acca bet of £10 or more with 2 or more selections and receive a bonus of up to £40 equal to 50% of your bet stake with this offer from STS Bet!

New betting sites are always worth looking out for. These often have to cause a splash to try and attract new customers, the best way to do this is with a great free bet offer.

This can result in a fantastic deal for new players who sign up with these betting sites from the beginning, so look out for newcomers to the market and see what betting offers they have for you.

The Best Football Free Bets for Existing Customers

Football punter? If like us you love betting on the Premier League, Champions League, or any other football, here are some of the best free bets on the market for football.

Ladbrokes Acca Bonus & Insure Offer

Like an acca bonus? Like acca insurance? Ladbrokes gives you both of these betting offers on the same bet! Place a qualifying acca with them and if it wins you will receive a bonus, while if it loses by one you will receive your stake back as a free bet, the best of both worlds!

Betfred Double Delight / Hat Trick Heaven

Perfect for football fans who bet on scorers, if you are one then look out for the qualifying matches for this offer. Back a player to score first, if he does then you are paid out as normal. However, if he scores again, Betfred will pay you out at double the odds, if he bags a hat trick then you will get treble the odds on your selection. One of our all-time favourite betting offers which we have made a lot of extra money from over the years from the likes of Harry Kane and Sergio Aguero!

Bet365 2 Goals Ahead Payout

Available on any type of football bet across a number of different leagues, this offer pays you out as a winner if your team goes ahead by two goals at any time in the game. Regardless of the final score, if your team is up by two at any point, the selection will be classed as a winner! A few other betting sites have since copied this promotion, but the bet365 offer is the original and should therefore get the credit.

The Best Horse Racing Free Bets for Existing Customers

Like a bet on the horses? Be it the Cheltenham Festival, The Grand National, Royal Ascot or even just Southwell on a tuesday night! There are some great offers for existing customers and here's our pick of the best:

Coral Best Odds Guaranteed

This is one of the most popular offers in racing, though many other bookmakers restrict the availability of it. Coral don’t, as soon as their prices are available, you can take them and know you are getting the best odds guaranteed every time, so you can’t lose in terms of getting the price! Of all the horse racing betting offers this is the most important and delivers the most value.

10Bet Beaten by a Head or Less

This is another offer that a few betting sites have, but with 10Bet there is no limit on the races, this is available on any horse race. Simply place a bet and if your horse finishes 2nd and loses by a head or less, you will get a free bet to the value of your stake up to a maximum of £10, giving you another chance to win!

BetVictor Run for Your Money

There is nothing worse than seeing your horse offer no chance of winning, despite being an official runner in the race. This is where the BetVictor run for your money offer comes into play to help punters. When your horse is left in the stalls, doesn’t set off with the field for a jumps race or something else happens to give your selection no chance of winning, you will receive your money back as a free bet from BetVictor!

Top Ten Best Betting Sites


888sport is the sportsbook from The group initially made their name as major players in the online casino and poker spaces, before getting involved in sports betting with the launch of 888Sport in 2008. As sports betting sites go this is definitely one of the “louder” brands - if there is such a thing. With their bright orange colours and their name (at some point or other) emblazoned across the shirts of nearly every football club in the Championship, not to mention every London bus, they are hard to miss! Whilst that might sound annoying, the good news is you wouldn’t want to miss what 888sport has to offer, with a seemingly endless range of promotions and betting offers on rotation, a comprehensive range of markets and events to bet on and very competitive odds what’s not to like!


  • Reliable, award-winning and secure software
  • Huge variety of betting promotions and bonuses available to new and existing customers
  • Slick, “mobile first” design


  • No “Partial cash out” feature


Coral is one of the UK’s oldest and most respected betting sites. The company takes its name from Joe Coral, who established the business back in 1926 as an on-course bookie before growing to have over 1,845 retail shops. Today, Coral is part of the Entain group and focuses business on its digital channels. They have recently released new mobile apps for both iOS and Android which really are a marked improvement on their previous versions and offer a great experience for mobile sports bettors. One of Coral’s slogans is “Coral – Changing the Game!” and they definitely do like to stay ahead of the competition by constantly adding new features and innovations such as “smart boosts”, “buildyourbet” and “correct 4” to name just a few.


  • Knowledgeable and helpful Customer Support team available 24/7
  • Great range of promotions and betting offers open to new and existing customers
  • Comprehensive range of in-play sports markets


  • E-sports markets are very limited


Tonybet were founded back in 2009 and have been one of the fastest growing betting sites in the industry. Now providing services across the entire European market, they are fully licensed and regulated in the UK. Originally a sportsbook with a very “European” feel we are pleased to say they added Horse Racing to their offering in 2020 and now have everything UK punters want and more…and that “more” is an absolutely massive welcome offer of a 100% deposit bonus up to £200! This is currently the biggest sportsbook welcome offer available from any UK bookie and is exclusive to punters, enjoy!


  • Monster £200 Welcome Offer
  • Regular promotions and betting offers for existing players
  • Highly trained customer support


  • Currently the in-play markets are a bit limited


Throughout the 20th century, if you thought about betting, one name would always spring to mind before all others, Ladbrokes. These guys were literally there from day one and have seen and done it all. But how do they fare in the modern era, against the many online betting sites now competing in the UK? The answer is they compare very well! As you would expect Ladbrokes offer betting markets across a full range of sports and they have particular strength in depth when it comes to football, where you will find 200+ markets available per match in the Premier League. Their Horse Racing offering is also worth a mention, where the racing prices on offer are towards the very competitive end of the market. Package all of this up with a huge range of promotions and a flawless reputation for safety and security, and Ladbrokes are a sound choice for UK bettors.


  • A giant of the industry with a flawless reputation for safety & security
  • Impressive range of markets with attractive odds
  • Innovative promotions, features and betting offers that you won’t find with any other betting site, such as the Ladbrokes “5-A-Side”


  • Welcome offer is not valid to players making their first deposit via Paypal, Neteller or Paysafecard


Betfred is another name that has been synonymous with betting in the UK seemingly forever, so it comes as some surprise to learn that brothers Fred and Peter Done only opened their first shop in 1967 - a venture funded by a nice win they had on England to win the World Cup in 66! Still, that’s a great back-story, and means they’ve been around as a brand for over 50 years, so clearly they know the game inside out. This is evident in their current offering of a slick website and mobile apps, ultra- competitive odds on both football and horse-racing and bumper range of betting offers and promotions to keep their punters happy.


  • Trusted name with over 50 years experience in the betting industry
  • Great odds on both Football and Horse Racing
  • Superb selection of betting offers for existing customers


  • Live streaming events are limited


The chances are you already know who bet365 are, but, on the slim chance that you don’t or you need more info, then let us bring you up to speed: Put simply, bet365 are the “Rolls Royce” of betting sites. Founded in 2000 by Denise Coates, became the digital arm of father Peter Coates betting shop estate. Since then, the story has been one of exponential growth as bet365 has become the market leading betting site in the UK and many other countries across the world. As a punter you have everything you need here, a comprehensive range of betting markets, ultra-competitive odds on most sports including Elite Football and Horse Racing, a wide range of betting offers and betting promotions to use to your advantage, and the peace of mind to know you are betting with a top tier safe and secure bookmaker.


  • State of the art website and mobile apps
  • Ultra-competitive odds
  • First class customer support 24/7


  • Sheer amount of markets available can make it hard for new customers to find what they are looking for


Named after former chairman Victor Chandler, BetVictor have been in business since 1946 as a retail bookie and were pioneers in the online gambling industry. They are another of the betting sites with seemingly deep pockets when it comes to marketing budgets, with their name displayed across many a Premier League kit, as well as the face of Harry Redknapp (brand ambassador) adorning countless billboards across the UK – a good thing in our eyes as Harry is universally loved! BetVictor back up this marketing bravado with a very solid product. Punters opening an account here will find very competitive odds on all the major sports, a good mix of betting offers and promotions and expert customer support.


  • Excellent live streaming service
  • Very good odds on English Football
  • Easy to navigate website and apps


  • Welcome offer is not applicable to depositors using Neteller, Paypal or PaySafeCard

32Red Sport

32Red started life as an online casino before adding a sportsbook string to its bow in 2014. Clever timing (the new sportsbook was launched just before the World Cup of the same year), as well as solid odds and engaging betting offers and promotions, meant it was an instant hit with casino and sports bettors alike. Fast forward several years and 32Red Sport is now one of the most well known sports betting sites in the UK.


  • Well known, respected brand
  • Wide variety of markets and in-play events competitively priced
  • Bolted onto one of the world’s largest casinos


  • Does not offer Best Odds Guaranteed on Horse Racing


Whilst there is no shortage of betting sites in the UK, the market tends to be dominated by the traditional “big seven” bookmakers and it is rare for a new brand to come along and seriously challenge, however, one brand that is doing just that is PariMatch. This European bookmaker has been operating its services across the continent since 1994, and entered the UK market in 2020 after agreeing a license deal with sister brand BetVictor. Since launch, PariMatch has been making waves amongst the UKs bookies and punters, with high-profile sponsorship deals at Leicester City, Everton and Juventus. Now these big swaggering “show off” deals are all well and good, but can they back this up with a high quality sportsbook? The answer is a resounding yes. With odds on a level with the always competitive BetVictor, an impressive array of betting offers and promotions, all packaged in a slick website and mobile apps, PariMatch are more than capable of holding their own against the bigger UK bookies.


  • Competitive odds on all major sports
  • Regular betting offers and promotions on rotation
  • Sister site of UK betting giant BetVictor


  • Does not offer “Partial Cash Out” facility – although we are told this will be added soon

William Hill

William Hill is a household name in the UK. After being established in 1934 they battled with Ladbrokes and Coral for decades to be top dog on the high street. Nowadays that rivalry is still there, but has moved online and involves far more betting sites than the traditional three-way scrap of the retail era. However, you don’t run a betting organisation for the best part of a century without learning a thing or two, and Hills digital offering is more than a match for the competition. Punters at William Hill will find an almost overwhelming amounts of markets to bet on (450+ is typical for a Premier League match), competitive pricing and a constantly updating range of betting offers and betting promotions to enhance their betting.


  • Massive range of betting markets to choose from
  • Intuitive, easy to use iOS and Android apps
  • Reliable and Knowledgeable customer support 24/7


  • We’ve experienced some delays in the settlement of antepost bets

Things to Look for When Choosing a Free Bet Offer

When choosing the free bet offer you want to use, here are some of the questions you need to answer that will help you work out which is the best offer for you personally.

  • How much do I need to deposit?
  • How much do I need to bet?
  • Is the bet valid for any bet type, market and sport?
  • Do I need to bet at minimum odds?
  • Is there a time limit on placing the bet?
  • How will I know the free bet is ready to use?
  • What is required before the funds can be withdrawn?

For clarity, make sure you are familiar with the free bet terms and conditions that your chosen bookmaker has in place and make sure you can answer all of the questions above.

When you have that sorted, it is time to dive in and choose a free bet offer to use!

Looking beyond the Betting Offers: Other things to consider when choosing a Betting Site

Choosing which betting site to sign up with is a big decision, and one that is determined by many factors. Here are some things to consider when you are looking to find the best betting site for you.

  1. Welcome Betting Offers – Yes, despite the title we had to start the list with this! The vast majority of bookmakers offer these, and they vary from free bets to bonus funds, enhanced odds betting promotions and much more. The key with these sign up offers is to get one that is as big as possible, but also one you can use in the best possible way based on your own betting patterns. Big free acca bets may look great, but if you’re not an acca punter, these lose value. Match the free bet type with your own betting style to get the best value.
  2. Regular Betting Offers – After taking advantage of the welcome offer, many bookmakers offer a number of other betting offers you can take advantage of. Try and match these to your betting style again, acca insurance promotions and boost offers are great for accumulator punters while money back offers are perfect for those who bet on the horses.
  3. Odds – Over the course of a year, taking advantage of good odds compared to bad odds can make a huge difference to your profit and loss. Compare the odds on offer across different sports, look at antepost betting, pre-match and live odds, as much as you can to get an idea of how the odds stack up at each bookmaker. Also look out for best odds guaranteed, this is a great offer and results in you getting the biggest price when SP is bigger than the odds you take.
  4. Markets – You don’t want to limit yourself when signing up to a new bookmaker, so check out the markets on offer, the leagues and events covered and the general rule is you want to give yourself as much choice as possible. Also look at in play betting markets here, and if you want horse racing, make sure the bookmaker offers it as some smaller bookmakers don’t.
  5. Other Features – Things that will make your betting life better, easier and more fun. Cash out on bets, including partial cash out, detailed racing form, free to play prediction games and other things are what you should look out for here.
  6. Website Interface – Browse the site as a punter, try it on mobile and do what you can to make sure you are happy navigating the site and that you can find what you are looking for with relative ease.
  7. Mobile Experience – How can you bet on mobile, do they have iOS and Android apps? What is the mobile site like to use? Mobile betting is critical for many punters, and it is only expected to grow further in the coming years.
  8. Payment Methods – Does the bookmaker offer ones you have used before and trust online? Can you deposit and withdraw without the need to setup a new account somewhere to send funds? You want to make payments as easy as possible for yourself.
  9. Support – The hope is you never need the customer support team, but what if you do? When are they available, how do you contact them and do they have a good reputation?
  10. Trust – The most important point is this final point. You won’t enjoy your betting experience if you don’t trust the site you are on. Check they are registered properly and show their license number so you can sit back, relax and enjoy your punting rather than worrying.