William Hill Review
Why Choose William Hill?
- Big UK high street name
- Welcome Offer - Deposit & Bet £10 to get £40 in Free Bets
- Variety of offers across many sports including daily price boosts
When you think of bookmakers serving UK customers, few if any have a bigger name than William Hill. This is a company that started off on the British high street and have an excellent online service to accompany that now.
With this name and trust surrounding them, it is easy to see why they are so popular. However, much of that is down to their actual service, which is top drawer! Hill's offer great odds, some very impressive offers that punters can take advantage of, and a wonderful betting interface both on mobile and desktop.
William Hill are not just about their name, they also have the service to back that up.
Odds
The standard William Hill odds are very good and stand up well when compared to other companies. When looking down their football prices for games in the Premier League we found them to offer competitive odds, and were sometimes found to be the top price available on teams to win.
They have a good number of price boosts available for their players to use, and horse racing fans can use three bet boosts per day to increase their odds, all of which gives you even bigger odds when betting.
New Customer Offer
Deposit & Bet £10 to get £40 in Free Bets
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad
Regular Offers
As already mentioned, William Hill offers three daily bet boosts to their horse racing customers, a great way of enhancing the odds. They also offer bet boosts on the big events, and look out for flash odds, which increase those boosts even further for a select period of time.
With extra place races, 10% cash back on in play losses and best odds guaranteed on UK Racing there is a lot on offer here for players who join them.
Markets and Features
As you would expect from a company of this size, the William Hill sportsbook is very impressive in size. This means many markets to choose from, in play betting and everything else a punter needs from a complete service. With a brilliant mobile app available, you also have the choice of betting from home or on the go, something that really rounds off the William Hill service well.
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| Racing Best Odds Guaranteed | |
| 24/7 Support |
UK Safety Check
License number: 39225
Top 20 Betting Offers
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18+ New customers only. Place a £5+ bet at minimum odds of 1/1 (2.0) within 14 days of sign-up. Get £25 in Free Sports Bets + 50 Free Spins (valued at £0.10 each), valid for 7 days on selected bets and games. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org |
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18+ New Customers Only. Opt in, deposit and bet min £10+ (max £50) on any Football market (odds 1/1+) by 20:00 on 15/08/2025. Get up to £50 in Free Bets (min £10) for set markets, which expire in 7 days. T&Cs apply. GambleAware.org. Please gamble responsibly. |
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New customers online only. Valid with code B10G50 on registration. Bet min £/€10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £/€10 Win + £/€10 Place) within 7 days of registration. Receive £/€20 Tote Credit, £/€10 Sports Bet, 2 x £/€5 Sports Acca and 50 Free Spins. 7-day expiry. Qualifying bet is the first racing pool or sports bet added to the bet-slip. 18+. Full T&Cs apply. Gambleaware.org. |
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New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. |
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T&Cs apply. 18+ New customers only. You must place a single win-only bet of £10 or more with odds of evens (2.00) or greater to qualify. Money back as £10 in free bets. Free bet is credited the day after the qualifying bet has settled. Must use code B10G10 when creating an account. |
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New Customers Only. Sign up with bonus code: EB20. Bet £20 and get £20 in Free Bets. Paid as £5 Free Bet on Soccer, £5 Free Bet on Horse Racing, £5 Free Bet on Multiples and a £5 Free Bet on any Market. Terms apply 18+ gambleaware.org. |
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New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T’s and C’s Apply. Be Gamble Aware. |
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18+. New customers only. Deposit and place first bet of £20 or more at min odds Evens (2.0). Get £20 in Free Bets credited as x1 £10 Free Bet and x2 £5 Bet Builder Free BetsT&Cs Apply. Please gamble responsibly. |
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New Customers use code EPL10. Deposit £10 and place a bet of £10 on any Premier League Outrights 2025/26 market at minimum odds of 2.0. Free Bet credited within 24 hours and must be wagered on English Premier League markets only. Full Terms apply. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section. 18+ begambleaware. |
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*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply |
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Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet.18+ www.gambleaware.org. |
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New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. |
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18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
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18+ New Customers Only. Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement. Min odds Evens (2.00). 4 x £5 Free Bets valid for 7 days. Max win £250. T&Cs apply. Ends 28/02/25. GB residents only. Gamble responsibly |
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18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad |
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New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, payment method exclusions apply; New customers only. T&C apply; 18+ Please gamble responsibly. |
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18+. BeGambleAware.org. New customers only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD |
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New customers place a £10 fixed odds bet at minimum odds of 1/2. Get 2 x £10 free bets. 18+ begambleaware |
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18+ New customers only. Min deposit £20. Min Wager £20 at min odds 1/1 (2.0). Max free bet £20. T&Cs apply begambleaware. |
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New Customer only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full terms apply. Gambling can be addictive, play responsibly. 18+ |
