William Hill Review

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Why Choose William Hill?

  • Big UK high street name
  • Welcome Offer - Deposit & Bet £10 to get £60 Free Bet
  • Variety of offers across many sports including daily price boosts

When you think of bookmakers serving UK customers, few if any have a bigger name than William Hill. This is a company that started off on the British high street and have an excellent online service to accompany that now.

With this name and trust surrounding them, it is easy to see why they are so popular. However, much of that is down to their actual service, which is top drawer! Hill's offer great odds, some very impressive offers that punters can take advantage of, and a wonderful betting interface both on mobile and desktop.

William Hill are not just about their name, they also have the service to back that up.

Odds

The standard William Hill odds are very good and stand up well when compared to other companies. When looking down their football prices for games in the Premier League we found them to offer competitive odds, and were sometimes found to be the top price available on teams to win.

They have a good number of price boosts available for their players to use, and horse racing fans can use three bet boosts per day to increase their odds, all of which gives you even bigger odds when betting.

New Customer Offer

This Welcome Offer is a special running for June and July 2024. Deposit & Bet £10 to get £60 Free Bet.

This £60 breaks down as a £20 Vegas Bonus + Bet £10 Get £40 On Sports Betting.

It's a little more complicated than when first meets the eye, but follow the key terms and you will get the full £60 in free bets/casino bonuses.

Key Terms: 18+. Play Safe. New players only, using promo code T60. Valid from 13/04/2022. Online play. Get £60 Bonus split between Vegas & Sports in the following manner – (i) Deposit £10 to unlock £20 Vegas Free Bet on Selected Games (72hr expiry, wagering reqs apply); then (ii) bet £10+ (odds 1/2+) with cash (excl. £10 deposit) or Vegas winnings (after wager reqs met). Once settled, receive £40 Sports Free Bets excluding Virtual Markets (4x £10, 7 days expiry). Payment methods & country restrictions apply. Full T&Cs apply. #ad

Regular Offers

As already mentioned, William Hill offers three daily bet boosts to their horse racing customers, a great way of enhancing the odds. They also offer bet boosts on the big events, and look out for flash odds, which increase those boosts even further for a select period of time.

With extra place races, 10% cash back on in play losses and best odds guaranteed on UK Racing there is a lot on offer here for players who join them.

Markets and Features

As you would expect from a company of this size, the William Hill sportsbook is very impressive in size. This means many markets to choose from, in play betting and everything else a punter needs from a complete service. With a brilliant mobile app available, you also have the choice of betting from home or on the go, something that really rounds off the William Hill service well.

Cash out
Partial Cashout
IOS App
Android App
Live Streaming
Racing Best Odds Guaranteed
24/7 Support
William Hill Review
William Hill Review
William Hill Review

UK Safety Check

Gambling Commission

License number: 39225

Top 20 Betting Offers

William Hill
William Hill
Deposit & Bet £10 to get £60 Free Bet Claim Offer

18+. Play Safe. New customers only, using promo code T60. Valid from 13/04/2022. Online play. Get £60 Bonus split between Vegas & Sports in the following manner – (i) Deposit £10 to unlock £20 Vegas Free Bet on Selected Games (72hr expiry, wagering reqs apply); then (ii) bet £10+ (odds 1/2+) with cash (excl. £10 deposit) or Vegas winnings (after wager reqs met). Once settled, receive £40 Sports Free Bets excluding Virtual Markets (4x £10, 7 days expiry). Full T&Cs apply. #ad

Copybet
Copybet
Bet £10, Get £50 in Free Bets Claim Offer

New UK customers only. Qualifying bet should be a Single or Accumulator bet, min stake £10, and min odds 1.9. Get £50 in Free bets which must be placed with a min odds of 2.0 include: 1 x £10 Free bet for horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app. Max payout – £500. 7 day expiry. 18+. Begambleaware.org

Betfred
Betfred
Bet £10 and get £50 in Free Bets Claim Offer

New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First qualifying bet £10+ at Evens (2.0)+ on Sports within 7 days to get £50 in free bets: 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Midnite
Midnite
Bet £10 Get £20 in Free Bets Claim Offer

New UK Customers. Register using code BETGETSPORTS. Must bet £10 in total on 4+ legs, min odds 4.0. £20 awarded as 4 X £5 free bets once settled, AND 50 Free Spins to use on Big Bass Splash (valued at 10p per spin). Free bet T&Cs Apply. 18+. BeGambleAware.org

Betway
Betway
£30 Matched Free Bet Claim Offer

New Customers. Min Deposit: £5. Maximum Free Bet: £30. First qualifying bet with 3+ selections. Overall odds: 3.00+ (2/1). If first bet loses free bets will be credited after bet settled. 100 Free Spins on Gold Blitz credited on settlement of qualifying Acca bet. 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply

Ladbrokes
Ladbrokes
Bet £5 Get £20 in Free Bets Claim Offer

18+ New UK+IRE Customers only. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Stake not returned. Restrictions + Free bet T&Cs apply.

talkSPORT BET
talkSPORT BET
Bet £10 Get £30 in free bets Claim Offer

18+ New customers only. Opt in & bet £10+ via mobile on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply, see below. GambleAware.org | Please gamble responsibly

Bet442
Bet442
Bet £20 Get £10 in Free bets Claim Offer

18+. New customers only. Min deposit £20. Max One £10 Free Bet. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80) odds req. T&Cs apply.

LiveScore Bet
LiveScore Bet
Bet £10, Get £20 in Free Bets Claim Offer

*New members. £10 min bet on sportsbook (ex. virtual) 1.5 min odds, settled in 14 days of sign-up. Free Bets: accept in 7 days, valid 7 days on sportsbook (ex. virtual). Stake not returned. Full Terms apply. Bet Responsibly. BeGambleAware.org. 18+

Virgin Bet
Virgin Bet
Bet £10, Get £20 in Free bets Claim Offer
£10 min deposit. First bet mins odds 1.5 placed within 14 days of sign-up. 2 x £10 in Free Bets: valid for 7 days, free bet stakes not returned. Bet Responsibly. BeGambleAware.org. 18+ T&Cs apply.
Highbet
Highbet
Bet £10, Get £20 Free Bets + 20 Free Spins Claim Offer

New customers Deposit and place your first bet on Sports at odds of Evens (2.0) or greater. Once bet is settled you will receive 1x £10 Free Bet Token to be used on Football, 1x £10 Free Bet Token to be used on Horse Racing, and 20 Extra spins (value per spin 50p), to be used on Book of Dead. Total bonus value £30. Full terms apply. 18+ begambleaware.

BetMGM
BetMGM
Bet £10, Get £60 in Free Bets Claim Offer

New customers only. 7 days to place qualifying bet to receive 6 x Free Bets: 2 x £10 BetBuilder, 2 x £10 Acca, 1 x £10 free bet for Horse Racing, 1 x £10 free bet for Football. Stake not returned. Full Terms Apply. 18+ begambleaware

10bet
10bet
100% Welcome Bonus up to £50 Claim Offer

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, payment method exclusions apply; New customers only. T&C apply; 18+

BetVictor
BetVictor
Bet £10 Get £30 Claim Offer

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.

Bet365
Bet365
Bet £10, Get £30 in Free Bets Claim Offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. New customers. Registration required

MyriadPlay
MyriadPlay
Bet £15 Get £15 Claim Offer

New customers only. Min deposit £10. Max one £15 Free Bet. Min Turnover £15 to qualify. Qualifying bets must be at odds of Evens (2.0) or bigger. Full Terms apply. 18+ begambleaware.

Quinnbet
Quinnbet
£35 Free Bet + 10 Free Spins Claim Offer
Deposit and bet on any Sports Markets at Evens (2.00) or greater. Get 50% Money Back of your first days losses as a Free Bet up to £35 + another £5 free bet either way + 10 Free Spins. New customers. Free bet T&Cs apply.18+
BetUK
BetUK
Bet £10, Get £30 in Free Bets Claim Offer

New customers, Deposit & Place a qualifying bet of £10 at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Free Bet on Football, 1 x £10 Free Bet Builder and 1 x £10 Free Bet on Horse Racing. Free bets expire in 7 days. Stake not returned. T&C’s Apply. 18+ begambleaware.

Bzeebet
Bzeebet
Bet £10, Get a £10 Free Bet Claim Offer

18+. New Customers Only. Max 1 x £10 Free Bet. Qualifying bets at Odds of 1/1 or greater. Paid as Bonus Token Min 4/5 Odds Req. Skrill, Neteller, Paypal not eligible. T&Cs Apply

Coral
Coral
Bet £5 Get £20 in Free Bets Claim Offer

18+ New UK+IRE Customers only. Min first 5 bet within 14 days of account reg at min odds 1/2 = 1 x 20 free bet. Stake not returned. This offer is limited to one free bet award per person/household/IP address. Free bets expire in 7 days. Full T&Cs apply.