10Bet Review

Who are 10Bet?

10bet is an online bookmaker and casino operator founded in 2003. Owned by Water Tree Limited, 10bet is operated by the Malta-based Blue Star Planet Limited. One of the most visually striking UK betting sites, 10bet won Fresh Awards for design and branding in 2019.

Football fans are likely to recognise the 10bet logo, with the site previously acting as Blackburn Rovers’ front-of-shirt sponsor, and the official global gaming and betting partner of Italian giants Juventus.

Fully licensed and regulated by the UK Gambling Commission, 10bet’s competitive odds, slick interface, and excellent promotions ensure it remains a popular choice with UK punters.

Are 10Bet’s odds any good?

Great value odds always feature towards the top of my wish list when assessing a betting site. So, how did 10bet measure up? I first looked at the odds for the Premier League, comparing 10bet's odds with those of the big-name sites Betfred and Coral. 10bet’s average overround of 6.83% was better than Betfred's 8.31% but slightly behind Coral's 5.75%. Overall, pretty solid.

The ante post markets I checked didn’t perform as well. When looking at the Super Bowl Winner and the FedEx St Jude Championship golf, 10bet were broadly in line with the competition but offered only a handful of outright or joint-best prices. However, it is worth noting that 10bet regularly offers Boost Tokens, which can help give their odds a lift.

Is the 10Bet welcome offer good value?

10bet offers something a little different from the usual bet-and-get-style welcome offer. New players at 10bet get a 100% matched deposit bonus up to a maximum of £50. For example, if you deposit £50, you will have a total of £100 to bet with. Note that the £50 in bonus funds will be held in your “Sports Bonus” balance. To convert these funds into withdrawable cash, you must wager 10x the Bonus Value, i.e. £500 for a £50 bonus, within 30 days of opening your account. See the 10bet site for full terms and conditions regarding wagering requirements.

In terms of bonus value, the 10bet welcome offer is only just behind the Spreadex Bet £10 to Get £60 in Free Bets deal, which was the best bet-and-get deal at the time of review. The wagering requirements are par for the course with matched deposit bonuses, and these deals benefit from greater flexibility than most bet-and-get deals. With matched deposit bonuses, you can divide the bonus funds however you like, £1 bets, £5 bets, £20 bets, etc.

On top of the Welcome Offer, 10bet also gives new players a Bet £10 to Get a £10 Free Bet offer just for using the app.

Football Betting

The 10bet football area features over 80 leagues and competitions from 40+ nations. The top competitions are handily grouped at the head of the football screen. Scrolling down reveals leagues from the Americas, Scandinavia, Asia, Women’s Football and more. When checking the odds for a selection of Brazilian and Swedish fixtures, the 10bet prices were competitive across the Match Result and Total Goals markets I looked at.

Clicking through to an individual game reveals a wealth of options. When checking out the Community Shield clash between Arsenal and Manchester City, I found 141 markets already available a week before the match. The traditional match result, goals, corners, and goalscorer markets are available at 10bet, plus a range of specials and time-based punts, e.g. Time of the First Goal.

I was impressed with the 10bet Bet Builder, which contains more options than many competitors. Looking at the UEFA Super Cup clash between Aston Villa and PSG, the 10bet Builder offered 53 markets, compared to 18 at Coral.

The latest in-play markets are found in the Live Bets tab. Unlike e-sports, football does not benefit from live streaming at 10bet. However, the match-tracking infographics, timeline, and stats do a decent job of portraying the action. If you like to take a profit (or cut a loss) early, I found the Cash Out facility to be quick and responsive during testing.

10bet consistently offers additional rewards for football punters. At the time of review, you could get 2 x 25% Bet Builder Boost Tokens simply by opting in. Other perks include winnings boosts of up to 100% on accas, boosted odds Bet Builders, and 2UP Early Payout on selected fixtures.

Horse Racing Betting

10bet ticks one of my key horse racing betting boxes, but not the other. Starting with the positive, the site offers live streaming of all British and Irish racing, plus a selection of international events.

On the downside, 10bet does not currently offer the Best Odds Guaranteed concession. That’s definitely a slight negative, but there are a few plus points which help offset it. In August 2026, the 10bet winnings boost promo applied to singles and doubles on horse racing and greyhounds, while clicking the “opt-in” button earned you two 10% Boost tokens to use on racing bets of your choice.

While BOG is absent, the 10bet racing odds stack up well. When looking at the daily UK racing markets on a Sunday afternoon, 10bet offered the joint-best market price on at least one runner in every race I looked at – in some races they offered the outright or joint-best price on close to half of the field.

10bet is an excellent option for each-way punters thanks to the daily Extra Place races – identified by a “+” icon beside the race time.

Sports Betting

The A-Z menu features 30 sports and events, beginning with American Football and ending with Winter Sports. The most popular UK betting sports of football, horse racing, tennis, cricket, and greyhounds are handily grouped at the top of the main menu. Lower down the list are all of the sports you would expect of a betting site. I certainly couldn’t think of any obvious absentees - maybe synchronised swimming, but who bets on that?

While offering a good selection of markets across the full sporting menu, 10bet is a particularly solid choice for tennis and basketball bettors.

Tennis fans have access to markets for the ATP, WTA, Challengers, and UTR Pro Tours. ATP and WTA matches offer 20+ markets, while in-play tennis action features one of the better 2D match trackers to help follow the action. Keep an eye on the promotions tab for regular tennis-specific promos - you could grab 2 x 10% Odds Boost tokens in August 2026.

10bet features is one of my preferred basketball betting sites due to the excellent Basketball Bet Builder and the Early Payout promo. With Basketball Early Payout, your match result bet is paid as a winner if your team goes 20 points ahead at any point in the match - no matter what the final score is. The basketball coverage is also solid, with odds for the major NBA, WNBA, and EuroLeague competitions, plus smaller leagues from Mexico, Brazil, Uruguay, Chile, and the Philippines.

10bet offers an excellent reward for regular sports bettors – stake £75 on sports to get a £10 free bet. Even better, you can claim this deal up to ten times!

10bet Payment Methods

UK players can deposit and withdraw via Visa and MasterCard debit cards, PayPal, Trustly, Neteller, Skrill, Paysafecard, and Apple Pay. The minimum deposit for all methods is £10, and the minimum withdrawal is £5.

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