About Us
2018 was a year with few surprises for sports punters, Man City won the Premier League (again), Real Madrid won the Champions League (again), England didn’t win the World Cup (again), and so on. It was hardly the year of the underdog.
That was until newbettingoffers.co.uk was launched in March just in time for the Cheltenham Festival. In a bid to take on the likes of Oddschecker, Freebets.com and OLBG - all respected sites and the ruling oligopoly in the UK betting comparison sites market.
We launched the site with the intention of offering something new to UK punters. Where our competitors focused on betting sites and odds we would focus more on the specific betting offers available. Our key objective was to become the go-to site with a comprehensive list of all the betting offers available to UK bettors, with top quality impartial reviews, so that punters could make informed decisions of where to bet.
We were punching above our weight then and we’ve been doing so ever since. Roll forward to 2026 and here are some of our vital statistics:
- 1.5M Average Monthly Impressions
- 14K Average Monthly Visitors
- 3000+ Betting Offers Listed (past & present)
If it’s not got a UKGC License, we won’t list it
Since day one we have only ever promoted betting operators that hold a UK Gambling Commission License (UKGC). This is something we will never waver on. The UKGC is the toughest regulator in the industry, and hence comes with a level of Trust, Integrity and Proof of Stability that no other license can.
We are aware that many of our competitors are happy to promote brands licensed in Curacao or Anjouan, in return for a quick buck. Put simply, these websites do not have your best interests at heart, and we would never do this. We are a UK company solely serving UK punters, so if a betting brand doesn’t have a UKGC license then we won’t work with them.
Betting Offers are our bread and butter
The clues in our name when it comes to what we like to talk and write about. Be it sportsbook welcome offers, casino sign up bonuses, football early payouts, racing money back specials, daily odds boost offers, you name it and we’ll have written an article (or three) on it.
Insights and Analysis
However, our writers like to get their teeth into meatier subjects too, and we have a huge back catalogue of Betting Guides, Strategies and Previews on topics ranging from “How to Calculate Horse Racing Margins” to “Expected Goal Stats and Football Betting”, and everything in between.
We understand that some betting topics are complicated and only get more so when written about using lots of jargon, that’s why we like our articles to be focused and clear whilst remembering always to:
- Educate (explaining how the topic works)
- Strategize (how to bet smarter)
- Protect (how to bet responsibly)
Human v AI Content
Everything on newbettingoffers.co.uk is 100% Human written and based on the experiences and research of our writers. We never use Generative AI to write or even part-write any of our content. To be honest, we seem to be in the minority in that our position is very anti AI, and we hope it is a bubble that will burst soon!
Meet Our Writers
Paul Harrison:
Fascinated by all things sport and betting related, Paul brings enthusiasm, a wealth of knowledge and real-world experience to our writing team. Highlights of his gambling-tinged CV include a degree in Business Economics with Gambling Studies from Salford University, a year as an online poker player, and over a decade working for a leading UK bookmaker.
Stepping out from behind the bookies counter, Paul has settled into his dream job as an online betting writer. While specialising in horse racing and the trials and tribulations of Newcastle United, he can rarely let any sporting event pass without weighing up the betting angles.
Craig Simpkin:
Having written about sports betting and online casino gaming for nearly 15 years – and having been a punter himself for longer than he can care to remember, Craig brings a wealth of experience and expertise to the team.
A Masters graduate in journalism, Craig is able to easily articulate value-adding information for readers – whether that’s an assessment of the best promotions and offers, or helpful hints and tips on how to maximise your betting and gaming.
When not at his desk crafting content, Craig is a keen football and horse racing data analyst… forever trying to turn numbers into profits!
James McKean:
James is an expert researcher and writer and has been in the sports betting game for over five years. He has written and edited articles for a wide range of regional and international publications, demonstrating his expertise in the field. He’s a reliable knowledge source and likes to keep his readers in the loop on new offers, bonuses and promotions in the world of football and horse racing.
His main goal is to help bettors find the best site for their needs by providing accurate information and practical guidance. Being a Falkirk fan has kept him grounded - and occasionally reaching for the in-play markets.
