Why choose Ladbrokes?

  • £50 free bet
  • Best Odds Guaranteed
  • Odds Boost – The power to boost your odds instantly

Formed in 1886, the “Magic Sign” are an absolute mainstay of the UK betting industry. Since those humble beginnings back in Ladbroke Hall, Warwickshire, they’ve steadily grown into the empire we know today, and following the 2016 merger with rivals Coral, the combined group now boast in excess of 3600 high street betting shops and 16,000+ employees globally. With a 2016 revenue of £1.5 billion they are most definitely still a force to be reckoned with.


Bang average football odds, below average racing odds.

Check out our Betting Odds League Table where we compare and rank the odds on football and horse racing offered by 34 different betting sites.

New Player Offer

New customers can currently get a free bet which matches your first bet up to £50. Simple and straightforward and come with just a 1x turnover requirement at min odds 1/2 (1.5).

Regular Offers

Ladbrokes main strength is it’s impressive regular customer offers, and the one in particular that has caught our eye recently is Odds Boost, which despite the generic name is actually a unique function giving all customers the option to use one odds boost on ANY bet they want, once per day. Other Ladbrokes offers include:

  • 5 Team Acca Insurance
  • Edit My Acca
  • Virtual Sports £20 matched bet
  • Bet £10 on virtual racing, get £5 free bet on real racing
  • #GetAPrice
  • Racing – Extra Places
  • A whole host of price boosts (updated daily)


Markets and Features

With betting markets offered on over 30 sports and thousands of live streamed events, you should definitely find what you’re looking for here. In addition to sports Ladbrokes also offer betting on Movies, Politics, the Royal Family, TV Shows and more.

Cash out
Partial Cashout
Android App
Live Streaming
Racing Best Odds Guaranteed
24/7 Support


Despite all the hype surrounding newer starter firms, Ladbrokes are still a very good online bookie. With some great offers to take advantage of, we are still big fans of the Magic Sign!

Our rating

UK Safety Check

Gambling Commission

License number: 1611