William Hill v Ladbrokes – Which is Better?

William v Ladbrokes - Which is better?

William Hill and Ladbrokes are two of the most recognisable names in UK sports betting, mainly thanks to their long-standing relationship with the British high street, and their history of promotional work with sporting fixtures.

Here we are going to take a look at these two top quality services and work out which is the best.


Expect better than the industry average when it comes to odds with both companies. They both have been known to offer market leading odds, and we found that during our tests. We looked at daily horse racing, Premier League football and an upcoming golf event for our field work.

Both companies offers the best or joint best price at some point across all three, and when they didn’t do that, the odds on offer were still very impressive, and better than many.

The one element that edges this for William Hill is the odds boosts they offer to players. With the William Hill bet boosts, you can increase the odds, and best of all, you choose which bets you want to add these on across a variety of sports, so you can boost your strongest selections.

Welcome Offers

Both companies offer a similar welcome offer, and in the end this just comes down to personal preference. William Hill offer bet £10 get £30, Ladbrokes offer bet £5 get £20. If you are going to bet £10, William Hill gives you more back, while if you don’t want to bet more than £5, Ladbrokes is the one for you and will give £20.

There’s nothing to choose really here, it is just down to personal preference.

Regular Offers

We’ve already mentioned the boosts from William Hill, these stand out because you choose the bets you place them on. They also offer strong horse racing promotions, such as best odds, extra places, extra boosts, and more when the big events come around. Hills also offer an acca club and acca freedom, where you can add a promotion to your bet which you choose such as insurance or an odds boost.

there are more price boosts available with William Hill

Ladbrokes have almost identical offers available to players. They have the same acca deal in place, give enhanced places, best odds and some boosts on horse racing.

However, there are more price boosts available with William Hill, so they just edge it for this reason.

Websites & Apps

The two websites are almost identical in how they work, with a sidebar down the left hand side that will allow you to explore the sports you want. This really comes down to personal preference, and which site you feel the most comfortable on.

When it comes to the apps on offer, again both work in a very similar way and are of very high quality. They offer you the chance to quickly get online and place a bet, great if you are struggling for time or want to bet in play.

Nothing to split them here, it all comes down to personal preference.

Depth of Sports & Markets Covered

Both sites offer a huge range of sports and events for you to bet on. When you choose to bet, you get a great range of markets too. As you compare the two services, you will notice that both sites have a few additional markets across some of the smaller sports, but this is really minor.

both offer huge sportsbooks for you to enjoy

Whichever site you choose, both offer huge sportsbooks for you to enjoy, and you should be able to find anything you need on them both.

Service Features

Both sites offer everything you would expect them to, including the following:

  • Live betting
  • Live streaming
  • Regular customer offers
  • Specials for big events
  • Excellent mobile app

Payment Methods

You will find a big range of payment methods on both sites, with debit cards, e-wallets, pre-paid cards and more all available to players. These are two of the best in the industry for payment methods.

Customer Support

Both offer 24-hour support to players, and on top of that, they also offer multiple methods to get involved. Live chat, email support and phone support are all available, plus both are active on social media too, so can help on there.


These two both offer a high quality service, with very little to choose between them. There are a couple of sections where William Hill has the slight edge, and therefore they get the win from us.

However, it should be noted that despite this, Ladbrokes still offer a very high quality service that many players are going to love.

Visit William Hill Website

Visit Ladbrokes Website

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