William Hill v Ladbrokes – Which is Better?
William Hill and Ladbrokes are two of the most recognisable names in UK sports betting, mainly thanks to their long-standing relationship with the British high street, and their history of promotional work with sporting fixtures.
Here we are going to take a look at these two top quality services and work out which is the best.
Odds
Expect better than the industry average when it comes to odds with both companies. They both have been known to offer market leading odds, and we found that during our tests. We looked at daily horse racing, Premier League football and an upcoming golf event for our field work.
Both companies offers the best or joint best price at some point across all three, and when they didn’t do that, the odds on offer were still very impressive, and better than many.
The one element that edges this for William Hill is the odds boosts they offer to players. With the William Hill bet boosts, you can increase the odds, and best of all, you choose which bets you want to add these on across a variety of sports, so you can boost your strongest selections.
Welcome Offers
Both companies offer a similar welcome offer, and in the end this just comes down to personal preference. William Hill offer bet £10 get £30, Ladbrokes offer bet £5 get £20. If you are going to bet £10, William Hill gives you more back, while if you don’t want to bet more than £5, Ladbrokes is the one for you and will give £20.
There’s nothing to choose really here, it is just down to personal preference.
Regular Offers
We’ve already mentioned the boosts from William Hill, these stand out because you choose the bets you place them on. They also offer strong horse racing promotions, such as best odds, extra places, extra boosts, and more when the big events come around. Hills also offer an acca club and acca freedom, where you can add a promotion to your bet which you choose such as insurance or an odds boost.
there are more price boosts available with William Hill
Ladbrokes have almost identical offers available to players. They have the same acca deal in place, give enhanced places, best odds and some boosts on horse racing.
However, there are more price boosts available with William Hill, so they just edge it for this reason.
Websites & Apps
The two websites are almost identical in how they work, with a sidebar down the left hand side that will allow you to explore the sports you want. This really comes down to personal preference, and which site you feel the most comfortable on.
When it comes to the apps on offer, again both work in a very similar way and are of very high quality. They offer you the chance to quickly get online and place a bet, great if you are struggling for time or want to bet in play.
Nothing to split them here, it all comes down to personal preference.
Depth of Sports & Markets Covered
Both sites offer a huge range of sports and events for you to bet on. When you choose to bet, you get a great range of markets too. As you compare the two services, you will notice that both sites have a few additional markets across some of the smaller sports, but this is really minor.
both offer huge sportsbooks for you to enjoy
Whichever site you choose, both offer huge sportsbooks for you to enjoy, and you should be able to find anything you need on them both.
Service Features
Both sites offer everything you would expect them to, including the following:
- Live betting
- Live streaming
- Regular customer offers
- Specials for big events
- Excellent mobile app
Payment Methods
You will find a big range of payment methods on both sites, with debit cards, e-wallets, pre-paid cards and more all available to players. These are two of the best in the industry for payment methods.
Customer Support
Both offer 24-hour support to players, and on top of that, they also offer multiple methods to get involved. Live chat, email support and phone support are all available, plus both are active on social media too, so can help on there.
Conclusion
These two both offer a high quality service, with very little to choose between them. There are a couple of sections where William Hill has the slight edge, and therefore they get the win from us.
However, it should be noted that despite this, Ladbrokes still offer a very high quality service that many players are going to love.
You might also be interested in:
Top 20 Betting Offers
|
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. |
|||||
|
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply Gambleaware.org. Full T&Cs apply. |
|||||
|
18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly |
|||||
|
Offer valid for new BetTom customers. 50% of first day losses refunded as a free bet up to £25. Credited within 24 hours. 35x wagering requirement applies to free spins. Maximum takeout is £50 from free spins. 18+ Full terms apply. begambleware. |
|||||
|
Offer valid for new Betgoodwin customers aged 18 years and over. Min qualifying stake £10 at odds of 6/4+. Excludes horse & greyhound racing. Min 4 legs at odds of 2/5+ for £10 free acca. Full Terms apply. begambleaware |
|||||
|
T&Cs apply. 18+ New customers only. You must place a single win-only bet of £10 or more with odds of evens (2.00) or greater to qualify. Money back as £10 in free bets. Free bet is credited the day after the qualifying bet has settled. Must use code B10G10 when creating an account. |
|||||
|
1st deposit only | min deposit £10 | max bonus £10 | Min Odds 1/1 (2.0) | Max winnings £100 | 5 day bonus expiry | User agreement & Bonus T&Cs apply |
|||||
|
18+ New Customers only. Certain deposit methods & bet types excl. 1st Deposit & Bet £/€10+ at min odds 1/2 on Sports within 14 days of account reg & Get 4x £10 Free Bets (selected sportsbook markets only, valid 7 days) Max 1 Free Bet per player. Restrictions + T&Cs apply. |
|||||
|
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. |
|||||
|
18+. New UK & ROI customers only . Certain deposit methods & bet types excl . Min first £10 win or E/W bet within 14 days of account reg at min odds 1/2 & get 4 x £10 free bets . Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&C apply |
|||||
|
*New members only. £10+ bet on sports (ex. Virtuals) 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ |
|||||
|
New Customers Only. To qualify, deposit and place a minimum £10 bet on any sport. Then, place two additional qualifying bets, each worth at least 50% of your largest initial stake. Quinnbet will credit your account with a Free Bet up to £25, the following day 18+ T&Cs Apply. Gamble Responsibly. |
|||||
|
New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ |
|||||
|
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, payment method exclusions apply; New customers only. T&C apply; 18+ Please gamble responsibly. |
|||||
|
Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet.18+. Full T&Cs apply. www.gambleaware.org. |
|||||
|
New UK Customers, 18+. Min. £10 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Wagering Required on Bonus Spins: x15. Terms and Conditions apply |
|||||
|
18+. BeGambleAware.org. New customers only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD |
|||||
|
18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 sports free bet and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply. #AD |
|||||
|
18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £10 in free bets. Free bets credited as 4 x £5 Void or 'Draw No Bet' wagers do not qualify for this promotion. Available once per customer. Free bets will be credited at bet settlement and will expire 7 days after being credited. Full T&Cs apply. |
|||||
|
New sportsbook customers only. Place £10 first bet at min odds 1/2 to get £20 Free Bet. Stake not returned. Free Bet valid 7 days, min odds 1/2. Settled bets only. One welcome offer per customer (not with 50% Net Loss Refund). 18+. Full T&Cs apply. |



