The Best Bet Builder Sites 2025

From the ever-expanding menu of betting options, one new bet type has exploded in popularity in recent years, becoming the “go-to” wager for many punters looking to enhance the latest round of football fixtures.

We are of course speaking of the mighty Bet Builder, which enables punters to shape a bet to fit their preferences to a greater degree than ever before. Unfamiliar with one of the hottest betting trends around? Read on to discover just what a Bet Builder is, how the bet works, and the top UK sites for budding Bet Builders.

What is a Bet Builder?

Bet Builders allow the punter to create their own accumulator bet, consisting of various events within an individual football game. Examples of events which can be selected include:

• Total Goals
• Total Corners
• Total Cards
• Both Teams To Score
• Player To Score
• Total Cards
• Player to be Carded
• Winning Margin

The above list represents only a small fraction of the options available at many sites, but serves to give a good idea of the type of events which may be combined to create a Bet Builder bet.

How do Bet Builders Work?

Placing a Bet Builder is far simpler than many imagine. Simply navigate to the match of your choice and select the Bet Builder option from the menu. You will then be greeted with a list of the options available. Click the events you wish to include, and the accumulative odds will be displayed at the base of the Bet Builder window, or on your betting slip, depending upon the site.

At most sites, you may include anywhere between two and eight match events or stats in your Bet Builder, and, just as with a traditional accumulator, the more legs you include, the bigger your odds will become. Once you are happy with the bet, add your stake, place the bet, and settle down to watch the game.

Best Bookies For Bet Builders in the UK

First launched by bet365 in 2018, the popularity of the Bet Builder has now made it a staple punt amongst football fans, with the majority of sports betting sites offering the bet under a variety of names. Interested in trying the bet out for yourself? Here we take a look at a selection of the best Bet Builder sites for UK customers.

Betfred

At Betfred, the bet goes under the name of #PickYourPunt Builder, related to the site’s “Request-a-Bet” style feature. The #PickYourPunt Builder slip includes an impressive array of options, encompassing everything from the traditional Match Result and Goal Scorers to an array of stats-based bets, including total passes in the game.

William Hill

William Hill also links its Bet Builder to the “Request-a-Bet” feature, using the Build#YourOdds title. Compared to some of the other big names, the range of choice is a little low, particularly in the area of match and player stats, such as Total Passes or Total Tackles. Nevertheless, with over 20 categories for the majority of games, there is still more than enough on offer to cater to most tastes.

Unibet

Unibet stick to the straightforward Bet Builder title and are hard to beat in terms of the range of options available, with close to 60 on offer for the biggest games. One of the standout features of the Unibet Bet Builder is the selection of time-specific events, e.g. Result after 15 minutes, Match Period with Most Goals, etc.

bet365

Having invented the term, bet365 unsurprisingly continues to use the Bet Builder title, and offers a rock-solid version of the bet. There are around 30 categories available for many games, including the likes of Player Passes, Goal Kicks, Total Offsides and more. For fans of in-game stats, bet365 remains one of the best choices around.

VirginBet

Virgin Bet also goes with the most common Bet Builder labelling, and provides a solid - if slightly simplistic – product. With around 20 categories available for the majority of games, there is still a decent amount of variety to be found, including “Player to Score a Header” and “Team to Win from Behind”, whilst the site also lists a number of pre-built Bet Builders which can be added to your slip with one click.

BetVictor

BetVictor’s Bet Builder includes a number of match events in each of the following six categories; Player Stats, Match Stats, Goals, Cards, Corners, and Odd/Even, enabling customers to create a wide array of permutations. The “Method of Goal” section is a nice inclusion, giving you the chance to quickly boost your odds with a selection such as “Kevin De Bruyne to Score from Outside the Box”.

Coral

To find this option at Coral, simply navigate to the match of your choice, and select the “Build Your Bet” tab. With Ladbrokes and Coral now falling under the same umbrella, it is no surprise that Coral’s Bet Builder is very similar to that available at “The Magic Sign” - but, if anything, the range of options is even more comprehensive. Punters accessing a Premier League or Champions League fixture can expect to find just over 60 categories, including Offsides, Player Total Tackles and more. If we had to pick one Bet Builder from this list, Coral would just about edge it thanks to the excellent variety on offer.

What Makes A Good Bet Builder?

With so many sites now offering this product, there is plenty of room to shop around for the Bet Builder which suits you best. But what kind of things should you be looking for? We conclude by highlighting three key categories which make the top Bet Builders stand out from the ever-expanding crowd.

• Ease of Use - Placing a bet should be a clear and straightforward process, be it a simple single, or an eight-leg Bet Builder. If, at any stage, you feel confused when building your bet, chances are there may be a more intuitive layout available elsewhere.
• Odds - When placing any bet, the value of the odds on offer should be close to the top of your list of priorities. Rest assured, you won’t feel short-changed when using any of the sites listed above, with bet365, in particular, having an excellent reputation for the value of their Bet Builder odds.
• Range of Markets - For some, a simple Match Result, Player to Score, and Player to Receive a Card Bet Builder treble may suffice. This type of bet will likely be available at any site offering the feature. However, for those who wish to have a more in-depth punt, including a wide array of player and match statistics, it may make sense to head to a site with an impressive breadth and depth of Bet Builder options – such as those available at bet365, BetVictor, and especially, Ladbrokes and Coral.

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